I just landed the opportunity to work with an amazing client through my new internship with Allen Hall Public Relations (AHPR), the student-run PR agency at the University of Oregon: Button Magazine. My account team and I had the chance to pour over the magazine’s press kit before Button magazine’s launch on March 30, 2009. Here are some of the highlights:
Button magazine will inform, answer to, and entertain the unique, twenty-something Portland hipster demographic. Button promises to provide exclusive articles on music, fashion, and sex/relationships, accurate facts, a well-balanced tone, and original photography from various local contributors and sources.
Portland, Oregon is a booming metropolis, and while it has always had its native hipsters—currently, the scene is bigger than ever. Twenty-somethings are flooding the scene in search of indie bands, fashionable moccasins, and Vespa dealers. Portland is a highly innovative city in the nation in terms of music, fashion, art, character and community. Button magazine will inform, answer to, and entertain one of the largest populations in Portland.
Fashion. With Portlander Leann Marshall winning season five of Bravo’s Project Runway, Portland fashion is making a name for itself on a national level. The many boutiques that line the streets of Portland’s popular districts offer one-of-a-kind frocks and the latest trends.
Music. TripAdvisor.com has named Portland one of the “Top Ten Alternative/ Indie Music Cities in the World,” and now it has recently become a great debate of whether or not Portland has overtaken Seattle as the indie rock music “Mecca of America.”
Sex. Portlanders are known to embrace feeling good in their own skin. Moreover, between the ages of 18 and 31, hormones are still raging. Men and women at this age are serial daters and relationship regulars. Bars are used more as a flirting fishpond than an actual drinking hangout. Portlanders are sexy, sassy, single and ready to mingle.
THE FOUNDER & EDITOR IN CHIEF
Brittany McGrath is a Portland native and University of Oregon graduate. She has previously worked for Lucky magazine in New York City, Surface magazine in San Francisco, Intentionally Urban and Wend magazines in Portland, Oregon, and Flux magazine at the University of Oregon.
Button magazine is a bi-monthly publication and will be available in print and online. I will be posting more information about Button magazine as the first issue nears publication.
Twitter account coming soon!