Tag Archives: Celebrities

Chris Brown: Quick Dance Moves, Slow Response Time

chris-and-rihanna“Chris is a walking dead man,” said Jay-Z. The statement is referring to the recent domestic violence case involving pop singer Rihanna and R&B singer Chris Brown. Reportedly, Brown and Rihanna got into an argument on Feb. 8 that turned physical, leaving Rihanna bruised and bleeding. According to ABC News, Brown turned himself into Los Angeles authorities Sunday night for allegedly assaulting a woman (who is believed to be Rihanna). I think from a PR standpoint, Rihanna will emerge from this situation on top. As for Brown, he better act quickly to save his public image before it’s too late…or is it?

Brown’s first mistake was waiting too long to issue a public statement. While he remained silent, others did the talking for him. There were statements made on Facebook and various blogs—some under the pen name of Chris Brown. Many celebrities made statements about the incident, most of which were in support of Rihanna. The Press Association posted this statement from Kanye West, “She has the potential to be the greatest artist of all time and, in that sense, I feel like that’s my baby sis and I would do any and everything to help her in any situation.”

Because Brown waited so long to issue a public statement, it prompted some people to become skeptical of the situation, and many dismissed Brown as guilty, including some of his sponsors. While both Rihanna and Brown have millions of dollars at stake in terms of endorsements, Brown is the only one suffering losses. Wrigley’s Doublemint chewing gum has dropped him from its ad campaign and his “Got Milk” ad is scheduled to end this week.

When Brown finally issued a public statement, it was extremely vague and disappointing. It didn’t mention a word about the alleged altercation. Come on, Chris! MTV News posted his statement on their site:

“Words cannot begin to express how sorry and saddened I am over what transpired. I am seeking the counseling of my pastor, my mother and other loved ones and I am committed, with God’s help, to emerging a better person.

“Much of what has been speculated or reported on blogs and/or reported in the media is wrong,” the statement continues. “While I would like to be able to talk about this more, until the legal issues are resolved, this is all I can say except that I have not written any messages or made any posts to Facebook, on blogs or any place else. Those posts or writings under my name are frauds.”

Some may argue that Rihanna’s PR camp should issue a statement as well, but her fans, fellow famous pals and the media seem to be behind her all the way. She is seen as the victim in this situation, and people want to see Rihanna emerge stronger than ever. At the NBA All-Star slam-dunk contest last Sunday, Rihanna’s hit song “Umbrella” blasted over the arena’s sound system. Many in the sell-out crowed promptly cheered when the song came on.

This situation provides a valuable lesson in terms of PR and one’s public image: The only way to quite the rumor mill is to issue a public statement that is direct and honest as soon as possible. Time is valuable in situations where one’s public image is at stake, and it seems Chris Brown is learning this lesson the hard way.

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Goodbye Gossip Magazines, Hello Twitter Accounts!

twitter-logoYou know when you learn a new word? The kind of word that you never noticed, and then one day you learn its definition, and the word seems to be ubiquitous? (Confession: “ubiquitous” was one of those words for me). This is how I feel about Twitter. Twitter is a “micro blogging” service that lets you say whatever you want in no more than 140 characters. Until recently, I was in the dark about Twitter. Now, I can’t seem to escape it. Twitter users are increasing everyday, and some of them are quite famous.

demi-and-ashton

The other day I came across a post from E!Online, which complained that celebrities were using Twitter to “clog our homepage.”

While I agree that excessive, pointless updates are irritating, there is a simple solution: stop following the offender. I think Twitter is a great tool for celebrities because it lets them control their image. While gossip magazines are on the constant hunt for celebrities’ perfect photos or statements, Twitter is one step ahead. Twitter gives celebrities the opportunity to post their perfect photo or their perfect statement.

I predict that in the future more high-profile people will use Twitter as a form of personal PR. It’s an easy way to let people know what you are doing and what interests you. There are no frills and certainly no rambling phrases. Twitter forces communication to be concentrated, to the point, and brief, which are three elements I look for in a gossip magazine.

As I have started to pull more and more of my news from Twitter posts, I have neglected other news sites, such as CNN and Newser. This is because they have Twitter pages! I used to scan the latest gossip magazines for celebrity updates, but now I can get them from Twitter, and the updates are directly from the person (well, most of the time).

Here is list of some famous Twitter users that I found amusing:

Lance Armstrong
(@lancearmstrong)

Jimmy Fallon
(@jimmyfallon)

Britney Spears
(@britneyspears)

Rainn Wilson
(@rainnwilson)

Demi Moore
(@mrskutcher)

MC Hammer
(@MCHammer)
He really is too legit to quit. MC Hammer has made an impressive comeback using social media tools. Check out this blog post titled, “How MC Hammer went from caricature to human being-the social media story.”

Questions: Who are you following on Twitter? Have you found your favorite stars? Do you like the way they use Twitter?

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